Your Questions, Answered

The Saugy Dog® is a luxury, fashion-forward apparel brand inspired by Saugatuck, Michigan. We create premium, limited-edition clothing and accessories that feel elevated and timeless—so your “memento” isn’t a cheap souvenir you never wear. We’re proud to be known as The Official Dog of Saugatuck®.

The Saugy Dog is based in Saugatuck, Michigan (49453). You can shop online in the U.S., and you can also find us locally through our retail partner Kindel & Co., 241 Culver St. in downtown Saugatuck.

The Official Dog of Saugatuck® is a registered trademark and a signature part of our brand identity. It represents our connection to Saugatuck’s dog-friendly, welcoming spirit—and our commitment to creating premium apparel that celebrates the town in a modern, wearable way.

Most tourist clothing is made to be cheap, generic, and disposable. We solve that problem with fashion-forward design, premium materials, and elevated details—so you get a piece you’ll actually want to wear long after your trip. Think “luxury lakeshore style.”

The Saugy Dog was created in 2023 in memory of a beloved rescue pup, Aster, and inspired by Saugatuck’s “mixed-breed” spirit of locals and tourists. The brand exists to celebrate community, rescue dog advocacy, and the idea that a Saugatuck memento can be stylish, high-quality, and timeless.

Yes. We ship orders within the United States.

Yes—U.S. all orders ship free.

Many items ship quickly, but some products can take longer due to limited drops and production timelines. If you need something by a specific date, email us and we’ll confirm the best option.

If you contact us quickly after placing your order, we’ll do our best to help. Because we run limited drops and may begin fulfillment fast (especially around events), changes aren’t always possible.

Email us at shop@thesaugydog.com and we’ll get back to you as soon as we can.

We offer premium apparel and accessories, including pullovers, quarter-zips, Oxford button-down shirts, hats (brushed cotton and premium wool), bandanas (for dogs and people), polos (including limited-run designs), and children’s apparel.

Yes. We release seasonal, limited clothing drops (Summer, Fall, Holiday, Kids and Women’s). Limited drops keep the collection special and help us focus on quality over quantity.

Our designs are intentionally modern, elevated, and wearable. We’re built for people who love Saugatuck but don’t want clothing that looks like typical tourist merchandise. The goal is a piece that fits your everyday wardrobe.

That’s the point. The Saugy Dog was created as a stylish alternative to cheap, dated souvenir clothing. Our pieces are designed to feel premium and timeless—so you’ll keep reaching for them long after the trip.

Our hats combine premium materials, modern fits, and clean branding that feels elevated—not loud or gimmicky. They’re easy to wear, easy to gift, and they hold up beautifully over time.

Yes. We focus on quality fabrics, construction, and finishing details so the apparel feels luxurious and lasts. We also work with local partners when possible to support craftsmanship and community.

Yes. The Saugy Dog is inspired by rescue pup Aster and Saugatuck’s dog-friendly culture. Our bandanas (for dogs and people) and our signature “Official Dog of Saugatuck” apparel make great gifts for dog lovers.

If you want a gift that feels special (and not like a generic souvenir), our hats, pullovers, and bandanas are popular choices. They’re wearable, premium, and tied to Saugatuck’s identity—making them meaningful without being kitschy.

You can find The Saugy Dog locally at Kindel & Co on Culver Street in Saugatuck. You can also shop online anytime.

Yes. The Saugy Dog is rooted in community. In honor of rescue pup Aster, we support local causes and organizations through donations and sales—so your purchase helps celebrate Saugatuck and give back.

Hats and bandanas are great under-$100 gifts that still feel premium and intentional. They’re also easy to pack and ship.